What is Pricing Insights?
Price is the single most important feature in the marketing mix for a vehicle being sold online. Today’s buyers have access to real time data about what the market for a particular vehicle is, but most dealers still rely on outdated pricing guides that are updated only 3 times per year! On top of that, pricing guides carry sold pricing data, but a dealer is not in the market competing against sold vehicles – it’s other listed vehicles that count. Pricing Insights uses real time listed prices for all the vehicles in your chosen market and gives you an instant “Goldilocks” price for your vehicle – neither too high nor too low.
Pricing Insights is the single most important reason for dealers to use Dominion Insights. Please see the video walkthrough below for more information on this exclusive Dominion Insights Plus feature: